For years, my clients focused mainly on “what’s in the jar”—the active ingredients in their creams, serums, and lotions. Today, they increasingly ask a deeper question:  “How is this good for my skin’s health?”  That shift perfectly captures the new concept of active beauty: skincare that does more than hydrate or smooth the surface. Active beauty stands for an advanced, science‑driven approach to skin rejuvenation. Modern research into natural peptides, epigenetics, proteomi