Today consumers are well informed, educated and in high demand. When they are uncertain or indecisive about skincare treatment or a product they hinge on social media or Google Search and in my practice, I see misunderstanding and misconception between what is good for my skin and beauty trends. Get multiple questions such as “Have you seen this new machine for #face tightening, it’s trending now?” or “I read in Vogue about a new treatment for cellulite, it’s getting popular now.”
While trends evolve differently within each market, global and USA, spread across different countries, cultural behaviors, and values beauty should be a personal experience. Japan is a leading country in terms of skincare trends like masks, carbonated cleansers while in France organic #natural creams and serums are trending. In USA vegan soaps and vegan skin care, new offerings that cater to cellulite concerns or anti-cellulite product benefits, cleansing face rollers or all-in-one cleanser and #makeup remover may cross products and users. If you search for a deep pore cleanser a trend like carbonated cleanser will show in the top search even though these cleansers have been in the market for a long time. In US acne is a top skin concerns among Generation Z and Millennials Gen Y associated with oily skin. Products with mud, charcoal and clay masks are top sellers. Anti-aging products and treatments are top skin concern for baby boomers (age 56-74 now) and Gen X (people aged 40-55 now). Hydration sheet face masks, essential oils, and sensorial serums are the most popular. Noticing that pigmentation is a major skin concern for all skin types.

People are confused by multiple choices of products online, medical cosmetic treatments and beauty prescriptions by doctors but their understanding of what is good for my stomach is good for my skin and daily skin protection is not adequate. The proof is in the end-result, people want to see something happen. Tangible, visible results right away with value.
With the pandemic DIY facials at home, the trend is notable, and consumers find inspiration from food when researching ingredients related to skin concerns. Trendy ingredients such as apple cider vinegar, turmeric, manuka honey, even caviar and gold in different variety of masks and exfoliants with these related ingredients are hot sellers. Consumers are also seeking support from devices to aid in their daily beauty routine. In the US top sellers are brushing or scrubbing devices and little stimulating devices that massage the face and tweak the muscles.
Overwhelmed with phone calls and emails after posting a short​ video on Facebook page about my caviar and truffle face mask. Post an article about this topic and invited beauty editors to try my caviar and truffle facial.
In conclusion all the above-described products and little devices will not replace skillful and effective office skincare treatment. A good facial with lymphatic massage performed by a trained aesthetician is the best solution for supporting healthy and youthful skin.